Value Proposition Canvas
![If your genuine concern lies with your customers, and your true intent is to comprehend them deeply, then the value proposition canvas stands as a transformative tool, reshaping the way you innovate and promote your business endeavors.](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/776779fe-9ed9-4150-91cf-650a84bcbff3/desktop.png)
About this template
The Value Proposition Canvas is a framework which can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure that there is a fit between the product and market.